The Clubhouse App has been sweeping the socials and creating intense FOMO. But what exactly IS this app? I’m here to give you an overview of the app; current features, and some pros and cons to this new social app.
For starters, this is a new social networking platform currently hosted just on iPhones. This app is a drop-in audio app that is solely audio. There is no messaging on the platform. The way to connect on the platform is through what are called Rooms.
Each room will have a set amount of speakers and people that are in the audience. Each room will have moderators to it, whoever started the room is able to control who is the moderator. Only those who are on “Stage” are able to chat. Those who are in the audience are able to raise their hands to come up to stage and come speak.
Pros of Clubhouse App:
-The FOMO this app has created has created a mass of people swarming over to the app from other socials. If you’ve been noticing a downturn on Instagram and Facebook, there’s a reason. The more people are spending on this platform the less they’re spending on others. The app itself is very addicting and has one of the best retention rates. It’s not uncommon now for people to be on the app for 5-6 hours at a time.
-This app is connecting people who you might never have been able to connect with before. The networking is truly like no other. The other day I was able to chat with Tiffany Haddish and Damon from Shark Tank. Outside of this app, I have no idea how that could have happened!
-This app is incredibly straight forward to use at first. There is a very short learning curve. This is great for those who are not looking for a platform that takes a while to learn, or those who are not well versed in technology already.
-It’s an amazing place to give and receive. The Rooms give as much value as a paid panel would be. The amount of value given is so much many people have resorted to taking notes on what’s been said in the rooms.
Cons of Clubhouse App:
-There is no accessibility for those who are hard of hearing or deaf. I hope as the app develops there will be either automatic subtitles, or some way to read text on the platform. This way it’s accessible for everyone.
-There is no option to record the rooms in the app already. If you miss anything, or have to hop off, it’s pretty much done for the value in the room.
-It’s hard to grow via the app if you don’t already have a large following. The app itself does not have an algorithm. Who you follow simply shows up. It mimics early Instagram and Facebook in that way. However, this seems to be changing as the app develops. It’s slowly becoming easier to find those who have similar interests to you within Clubhouse itself.
-The rooms can last for a very long time; which is not ideal if you don’t have hours upon hours to spend on another social platform. Or if you have other responsibilities like kids or a 9-5.
-There is no way of linking content or messaging someone on the app via text. So while the app lives up to exactly what it’s supposed to do for networking, this is a major blind spot for marketing. The person who is trying to contact you has to then find you on either Instagram or Twitter (the only apps it connects with right now) to send you a personal message or check out your links.
Overall this app is one that I foresee will be around for a while. It’s a fantastic networking connector and has a lot of potential to be a big player.
Want to be connected? Find me at username @angelinedrig !
If you don’t have the app yet feel free to connect to me on instagram here.