The online service based industry can feel difficult to navigate. There is not really a degree that will help you gain recognition or directly help your business. This is why certifications can be incredibly powerful. One type of certification you can earn is NLP. Read all about how becoming NLP certified helped my business.
So what is NLP? NLP stands for Neuro Linguistic Programming. This pseudoscience has been around since the 1970’s. It was founded by Richard Bandler and John Grindler after they modeled the therapists Milton Erickson, Gregory Bateson, Fritz Perls and Virgina Satir.
As defined from ALNP.com;
“A literal translation of the phrase ‘Neuro Linguistic Programming’ is that NLP empowers, enables and teaches us to better understand the way our brain (neuro) processes the words we use (linguistic) and how that can impact on our past, present and future (programming). It gives us strategies for observing human behaviour and learning from the best (and worst) of that!”
In layman’s terms NLP helps the person understand better how people think and how they react because of that thinking.
So how does this relate to an online business?
Well, NLP looks at underlying strategies and patterns so the problem does not reoccur. This is essentially what I do for my clients as a business strategist. I help them figure out what values and goals they have, what hasn’t worked in the past, and what direction they should move to next.
I can say with absolute confidence that becoming certified in NLP has helped me gain a greater understanding of my clients.
One of the presuppositions of NLP is to not judge another person’s model of the world. Beyond just not judging, it helps gain greater insight into why clients may act, or think a certain way. I am much better equip to help those clients who appear to be very stuck on one aspect of their business now. For example a client might be truly struggling with learning on calls just from speaking to them. This could mean that they do not have strong auditory submodalities. Therefore they could learn best by either seeing, or doing it themselves. By changing how you are teaching they will be able to understand the information more and get a greater transformation because of it.
Service based businesses thrive depending on how well your clients thrive. So if you can gain a greater understanding of how your clients learn, think and act; you are best equip to teach them what they need to know.
Not to mention, getting NLP certified made my business stand out. It gave me that extra spice as a leader, a tiny bit more authority than my competitors. In an industry as unregulated as the online industry it can be hard to stand out knowledge wise. Getting a certification allows your potential clients to see that you have learned this knowledge and they will trust you a little bit more.
Did any of this surprise you why getting NLP certified helped my business? Let’s discuss!
Like this post? Check out my other blog posts on how to run a successful online business here.